marketing

According to the firm's vice-president of Marketing and Sales, "We benefited from low expectations."

Is breakfast a necessary start to the day or a marketing tactic by cereal companies?

Major supermarkets, in meeting consumer expectations, will often reject entire crops of perfectly edible fruit and vegetables at the farm because they do not meet exacting marketing standards for their physical characteristics, such as size and appearance.

We can't announce other people's news," said Greg Joswiak, vice president of iPod and iPhone marketing at Apple.

"They underestimate themselves when selecting a university," said Dave Jarrat, a marketing executive for Inside Track, a for-profit organization that specializes in coaching low-income students and supporting colleges in order to help students thrive.

"You hear that you shouldn't take all these photos and interrupt the experience, and it's bad for you, and we're not living in the present moment," says Kristin Dehl, associate professor of marketing at the University of Southern California Marshall Schoo

According to Adam Marchick, CEO of mobile marketing company Kahuna, less than 15 percent of smartphone users ever bother to adjust their notification settings—meaning the remaining 85 percent of us default to the app makers' every preset trigger.

As marketing professors Silvia Bellezza, Neeru Paharia, and Anat Keinan recently explained in Hazard Business Review HBR, leisure time was once seen as an indicator of high social status, something attainable only for those at the top.

Creative retailers are using the new technologies to innovate just about everything stores do from managing inventory, to marketing, to getting paid.

Marketing schedules, not product innovation, are driving the corporate train.

Markets always change faster than marketing, so we have to look at what consumers are doing.

Rodriguez is the community and marketing manager for a company called Sentab.

Some are turning to the Internet, which is cheaper and offers concrete measurements like click-through rates—especially important at a time when marketing budgets are tight.

The marketing is tempting: Get stronger muscles and healthier bodies with minimal effort by adding protein powder to your morning shake or juice drink.

The revisions come at a time when green marketing is on the rise.

It involves creation, performance, and promotion/marketing.

But in some cases, one marketer’s owned media become another marketer’s paid media – for instance, when an e-commerce retailer sells ad space on its Web site.

All in all, this clearly seems to be a market in which big retailers could profitably apply their gigantic scale, existing infrastructure, and proven skills in the management of product ranges, logistics, and marketing intelligence.

Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies' marketing, and may help expand user traffic for all companies concer

I had not realised how profoundly marketing trends dictated our perception of what is natural to kids, including our core beliefs about their psychological development.

It was not until the mid-1980s, when amplifying age and sex differences became a dominant children's marketing strategy, that pink fully came into its own, when it began to seem inherently attractive to girls, part of what defined them as female, at least

The rough guide to marketing success used to be that you got what you paid for.

This is apparently the reason MacDonald's restricts the availability of its popular Mcrib - a marketing trick that has turned the pork sandwich into an object of obsession.

Turns out, according to Daniel Cook, a historian of childhood consumerism, it was popularised as a marketing trick by clothing manufacturers in the 1930s.