The researching objective of this text is the distribution channel s designing and the distribution strategy of the multinational clothing enterprises.
本文以跨国服装企业的分销渠道设计和分销策略为研究对象,在阐述问题提出背景、研究意义以及国内外相关文献综述的基础上,概述了南京建纺实业股份有公司的基本情况以及跨国供应链、跨国公司、分销渠道等相关理论;讨论了中国服装产业的现状,对中国纺织服装进行了SWOT分析;研究了跨国环境下基于订单模式的服装企业分销渠道设计问题,给出了相应的分销渠道模式;同时提出了跨国环境下基于订单模式的服装企业分销策略模型,并且根据南京建纺实业股份有限公司的相关数据对该模型进行了实证分析。
On the Subdivision of Marketing Strategy of the Third Party Logistics Enterprises;
第三方物流企业营销策略细分的探讨
Analysis on China Netcom s Operating Trategy Concerning 3G Mobile Market Classification;
网通基于3G市场细分的营销策略分析
The Choice of Tactics of Marketing Subdivision of Market in Wuzhou City;
梧州市城市营销市场细分的策略选择
Customer Lock-in Marketing Strategy Analysis Based on Market Subsection;
以市场细分为基础的顾客锁定营销策略分析
Research on Segments Market of Electricity-Supplying and Marketing Strategy in Chongqing;
重庆用电市场细分及电力营销策略研究
Seller Segmentation and Differentiation Strategy Analysis of E.Com Marketing;
E网卖家用户细分和差异化营销策略研究
The Regional Tourist Market Segment and Marketing Strategy;
区域旅游市场细分及营销策略——以成都市为例
Segmentation and Marketing Strategies of Cosmetics in Wuxi;
无锡地区化妆品市场的细分和营销策略探讨
The Study on the International Tourism Market Segmentation and Marketing Strategy in Heilongjiang Province
黑龙江省国际旅游市场细分和营销策略研究
The analysis of the real estate marketing strategy;
房地产全程营销中市场营销策略分析
Analysis on the Marketing Strategies of Chinese Telecom Running Corporations;
中国电信运营企业市场营销策略分析
Analysis of XXX Company s International Sales & Marketing Strategies;
XXX公司国际市场营销战略与策略分析
The Feasibility Analysis of KongMing Corporation E-Marketing and Marketing Tactics Research;
孔明公司网络营销可行性分析与营销策略研究
The Study of Market Segmentation and Marketing Strategy of Xi an Unicom s Third Generation Mobile Communication;
西安联通第三代移动通信市场细分及营销策略研究
Study on Marketing Project Strategy of Power Supply Enterprise in Ba Union Based on Market Subdivision;
基于市场细分的巴盟供电企业营销项目策略研究
Regional Tourist Market Segmentation and Marketing Strategy;
区域旅游市场细分及营销策略研究——以长沙市为例
Analysis of the Customers Segmentation and Marketing Strategy for Credit Cards Based on Driver Model
基于驱动模型的信用卡市场细分及营销策略研究
The Analysis of Domain Name and Customer Service Strategies in Online Marketing
网络营销中域名策略和顾客服务策略分析
